Mailing agents understand the USPS rules and regulations and can help you avoid pitfalls and navigate the system with ease.Mail houses can print and prepare the EDDM mailing at the same time saving time and money.Mail houses can deliver the mail to a number of different post offices and are not required to deliver the mailing to the specific local post office.Mail houses can mail more than 5,000 pieces at a time.Mail houses can get lower postage rates even for EDDM.Yet, it is much simpler and often more cost effective to conduct these campaigns by using a mail house or mailing agent. The USPS offers resources to help walk businesses through the steps as to how to send an EDDM mail campaign. Tagged: EDDM direct mail, eddm every door direct mailĮDDM (Every Door Direct Mail) is the USPS' program to allow small businesses to easily mail direct mail campaigns to consumers and businesses around their locations. At Action Mail we always prefer to address mail pieces as the likelihood of delivery is much higher. Yet, we can use any counts as long as they are withing a certain range of those published by the USPS. We prefer using the more conservative counts as we do not want our customers paying extra for printing and postage for postcards or magazines that will not be delivered. The accuracy also depends on what the carrier does with the mailing and how the carrier reports vacancies. These counts tend to be more accurate but the data still comes from the USPS and is not always accurate. The counts also remove people on the Do Not Mail list. These list are updated every month and remove vacancies and drops with an address where it has multiple households living at the address, but there are no room #s or apartment addresses. These would be the same addresses we would print onto a piece if the mailing was not EDDM. This can result in over printing and paying for additional printing and postage for pieces that will not get delivered.Īt Action Mail we prefer to get counts from databases we have access to with full address information. A few things the EDDM counts do not take into account are vacancies or an address which has one receiving mail box but lots of addresses (like an assisted living facility). Maintaining accurate counts is a difficult task for the USPS as homes and businesses are constantly being constructed, left vacant, and routes are constantly changing. Doing large scale EDDM mailings we have found that the counts on the EDDM website are not always accurate. Tagged: EDDM, EDDM routes, eddm every door direct mailįor EDDM counts you can use the EDDM Every Door Direct Mail to search for routes and get counts for zip codes, but we prefer a slightly different method. Contact us and we can help you determine the best option for your specific mailing For specific demographics there are more cost effective direct mailing options that should increase ROI. If you would prefer to mail to a specific demographic like single family homes, only households with a certain income, or any other demographic an EDDM mailing may not be the best option. You can use this information to include or remove routes. There is also basic demographic information available for each route, like median income, median home value, percentage households with children, quantity of homes vs apartments, etc. You will need to mail to every address in a route but you can select to exclude businesses if you would like. You can then select individual routes within your area. You will first need to identify the geography (zip code or radius around a specific point). To select mailing routes you can use an online tool or you can contact us and we can assist you with selecting routes and provide you with a map and list of routes to review and select from. These routes are mostly in a small area but sometimes they are split between a few different areas. A mailing routes is the route that a specific postal carrier (mailman) is assigned to. In order to select the right EDDM route it is helpful to understand what a mailing route is. What is an EDDM Every Door Direct Mail Route Selecting the correct mailing routes is key to a successful campaign. EDDM Every Door Direct Mail allows you to select mailing routes and mail your postcard or brochure to the entire mailing route.
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